Festive SUV Launches in India: Here’s a comprehensive look at four flagship SUV launches you can’t miss this festive season from India’s top automakers—Maruti Suzuki, Tata Motors, Mahindra, and Volvo:
Maruti Suzuki Escudo
- Slated for debut on September 3, 2025, the new SUV codenamed Escudo will slot between the Brezza and Grand Vitara in Maruti’s lineup.
- Seating options are likely to include both 5‑seater and 7‑seater, with the price band rumored to lie in the ₹9–16 lakh range, making it a strong challenger to Hyundai Creta and Kia Seltos.
Why excited? Festive timing aligns with Diwali purchases, and Maruti’s trusted service network promises wide appeal—especially for families looking for mid‑range value SUVs.
Tata Motors: Sierra & Harrier EV
Tata Sierra
- Unveiled at the Bharat Mobility Global Expo 2025, the reborn Sierra is expected to launch by October–November 2025.
- The SUV promises a mix of petrol, diesel, and full‑electric variants—a modernization of a classic nameplate.
- Design highlights: bold, coupe‑SUV styling with flush door handles, large alloys, floating rear window effect, light‑bar LEDs, and a three‑screen cockpit inside—akin to Harrier EV’s layout.
Tata Harrier EV
- Deliveries of the Tata Harrier EV began in India in late July 2025—marking it as Tata’s most powerful and feature-packed EV yet, and the first EV from Tata to offer all‑wheel drive.
- Specs include 65 kWh / 75 kWh LFP battery, up to 627 km range (MIDC), dual‑motor AWD option, and 120 kW DC fast‑charging with V2L/V2V support.
- Virtually all variants score 5 stars in Bharat NCAP, and include advanced ADAS, 14.5‑inch infotainment, 540° camera, OTA updates, and more safety tech.
Mahindra & Mahindra: Vision X Teaser & XEV 9e
Vision X
- Mahindra’s Vision X concept SUV platform will be unveiled on August 15, 2025, continuing the brand’s tradition of launching major SUV concepts every Independence Day.
- While Vision X remains a glimpse into the future, teasers suggest a bold rear-end design and a new electric-ready platform, likely influencing future production models.
Mahindra XEV 9e
- Already launched earlier in 2025, the Mahindra XEV 9e is a battery-electric mid-size crossover featuring a coupe-inspired design built on the INGLO EV platform.
- Available in 59 kWh and 79 kWh Blade LFP battery variants, offering 542–656 km range, and charging up to 180 kW DC fast charging. Pricing ranges from ₹21.9 lakh to ₹30.5 lakh (ex‑showroom India).
- Features include three 12.3‑inch displays, Harman Kardon audio, panoramic sunroof, Level 2 ADAS, and 5‑star Bharat NCAP safety ratings.
- Mahindra has reported 20% year-on-year SUV sales growth in July 2025, driven partly by demand for electric SUVs like this one.
Why excited? The XEV 9e is already on the road, while Vision X teases upcoming EV innovation. Together, they signal Mahindra’s serious push into electrified SUV territory just before festive buying surges.
Volvo Cars India: EX30 EV & XC60 Facelift
Volvo EX30
- The EX30 electric SUV, Volvo’s smallest and most affordable BEV, has been spotted testing in India ahead of its expected festival‑season launch.
- Estimated to be priced around ₹42–45 lakh (ex-showroom), it targets premium EV buyers seeking style and Scandinavian design at a lower segment price point.
Volvo XC60 Facelift
- The refreshed XC60 has been launched across India on August 1, 2025, at ₹71.9 lakh ex-showroom for the fully‑loaded Ultra variant—a ₹1.15 lakh bump over the previous version.
- Updates include cosmetic tweaks, new technology features, and refreshed styling, retaining its fierce competition with the Mercedes‑GLC, BMW X3, and Audi Q5.
- Volvo’s renewed strategy is to continue offering both ICE and EV models in India in response to slower BEV adoption rates.
Why excited? Volvo is bringing both cutting‑edge EVs and refreshed luxury fuel‑powered options into the festive window, appealing to buyers across premium segments.
🎯 Festive Launch Highlights: Key Themes
Electrification on the Rise
All four brands are pushing EV models—Tata with Harrier EV and Sierra EV, Mahindra with XEV 9e (and Vision X to come), and Volvo with EX30. The shift to electric SUVs during this festival season reflects market momentum and consumer readiness to embrace greener mobility.
Broad Segment Coverage
- Maruti Escudo aims for mainstream families with efficient petrol/hybrid/CNG powertrains.
- Tata Sierra combines lifestyle appeal with multiple power options.
- Mahindra Vision X / XEV 9e targets premium urban buyers.
- Volvo EX30 brings luxury EV design to an attainable price bracket, while XC60 upgrades the legacy mid-size premium SUV.
Safety & Connectivity Features
Safety ratings (Bharat NCAP 5* across multiple models), advanced ADAS, OTA updates, panoramic displays, and elaborate infotainment setups are now table stakes across launches.
Timing Aligned with Purchase Cycles
With launches pegged between early August (Volvo XC60 facelift) and early September (Maruti Escudo), extending through Diwali (October–November), all these vehicles are perfectly scheduled for festival-season buying pushes.
🔍 Summary Table
| Brand | Key SUVs | Positioning | Price (₹ ex‑showroom) | Highlights |
|---|---|---|---|---|
| Maruti Suzuki | Escudo | Mid-segment petrol/hybrid SUV | ₹9–16 lakh | Family focus, fuel efficient, festivals |
| Tata | Sierra (ICE/EV), Harrier EV | Lifestyle SUV / Mid-size EV | Sierra: ≈₹15–30 l – Harrier EV: ₹21–30 l | Multiple powertrains, ADAS-rich cabins |
| Mahindra | Vision X (concept), XEV 9e | Premium EV innovation | XEV 9e: ₹21.9–30.5 l | EV performance, Level 2 ADAS, concept vision |
| Volvo | EX30 EV, XC60 facelift | Compact EV / Premium ICE SUV | EX30: ₹42–45 l – XC60: ₹71.9 l | Scandinavian style, luxury tech, facelift |
Final Thoughts
This festive season, four leading brands—Maruti, Tata, Mahindra, and Volvo—are rolling out a wide spectrum of SUVs catering to every taste: from value-focused petrol/hybrid options to high-end EVs and tech-laden luxury vehicles. Whether you’re prioritizing affordability, electric innovation, family space, or premium appeal, there’s a well-timed launch right for you.