Royal Enfield is taking a big step into e-commerce: the company announced that its entire 350cc motorcycle lineup will be made available for purchase on Flipkart starting 22 September 2025.
This marks the first time the storied Indian motorcycle marque will offer its mid-sized bikes for direct online sale on a national marketplace, beginning with a pilot in five cities.
Which Bikes will be on Flipkart?
The 350cc range going online includes the brand’s most recognizable models — Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the Meteor 350 — effectively covering the mainstream Royal Enfield portfolio that appeals to both traditionalists and newer, younger buyers.
Where it will be Available (Initial Rollout)
The online sales push will initially cover Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. Royal Enfield has framed this as a city-by-city rollout to test processes and demand before wider expansion.
Even though the purchase happens on Flipkart, the physical end of the customer journey — delivery, registration help, and after-sales support — will be fulfilled through the buyer’s preferred Royal Enfield authorised dealer in those cities. That means showrooms still play a central role in owning and servicing the bikes, even as discovery and purchase shift online.
Pricing and GST Benefit
A timely factor here is the recent GST rate changes: Royal Enfield has said that buying via Flipkart will let customers benefit from the full GST treatment that applies to e-commerce sales, and the company has already signalled price reductions on several 350cc variants when sold through the platform.
Reports cite examples such as the Hunter 350 becoming cheaper by nearly ₹11,700 and certain Classic 350 variants seeing reductions north of ₹18,000 (figures vary by model and variant). These savings could make the 350cc segment more accessible to a broader set of buyers.
How the Online Purchase Will Work
From what Royal Enfield and Flipkart have described, the process will be similar to other automotive e-commerce pilots: customers can browse models, select variants and booking options on Flipkart, choose financing and flexible payment methods where available, and complete the purchase online.
The handover and any statutory paperwork — like registration formalities and delivery — will be coordinated by the local dealer assigned to the order. This hybrid model aims to deliver the convenience of online buying while retaining the physical reassurance and after-sales network that bike buyers expect.
Why This Matters
For Royal Enfield, the Flipkart tie-up is a strategic nudge toward “digital-first” customers who research and transact online. For Flipkart, adding a marquee automotive brand increases marketplace stickiness and demonstrates the capability for high-ticket item sales.
For buyers, the advantages are obvious: easier comparison across variants, access to online financing offers, and—at least initially—lower effective prices due to GST treatment and platform promotions. Royal Enfield’s CEO emphasized the aim to blend heritage motorcycle craftsmanship with modern digital convenience.
Potential Impacts and Considerations
Dealers will remain crucial: their role in delivery and after-sales could help ease buyer concerns about warranties, test rides, and servicing. However, dealers may also need to adapt inventory, logistics, and documentation workflows to support online purchases.
Buyers should still check on variant availability, the exact on-road price (which includes registration, insurance, and city taxes), estimated delivery timelines, and the dealer handling their order before committing. Promotional pricing during big sale events (for example, Flipkart’s Big Billion Days) could provide extra savings, but final on-road cost differences may vary by city and variant.
Summary
Royal Enfield’s move to sell its 350cc range on Flipkart from 22 September 2025 is a notable moment for Indian two-wheeler retail: it modernizes the buying experience without sidelining the dealer network, promises competitive pricing opportunities for buyers, and signals how established automotive brands are experimenting with hybrid online–offline distribution.
If you’re shopping for a 350cc Royal Enfield this season, it’s worth checking Flipkart for model availability, GST-linked pricing, and which authorised dealer will handle your delivery.