Tata Motors has rolled out an updated version of the Curvv SUV-Coupé in India, introducing a range of interior and convenience enhancements aimed at expanding its appeal in a competitive market.
This model year (MY26) refresh brings mostly cosmetic and feature upgrades rather than major mechanical changes.
What’s New
Interior Theme & Comfort Upgrades
- The most visible change inside the Curvv is the adoption of a lighter colour palette—specifically a light-beige or “ice-grey” theme replacing the earlier darker maroon/black combination.
- Seats, roof liner, steering wheel, and dashboard accents now reflect this new shade, which is being referred to as “Lalitpur Grey” in some media reports.
- The lighter cabin treatment is intended to make the interior feel more open and upscale as opposed to the darker-hued earlier version.
Convenience & Feature Additions
- Rear window sunshades that were earlier restricted to the ‘Dark Edition’ variant are now being extended to more variants — increasing practicality and comfort for rear-seat passengers.
- A gloss-black finish on the front grille replaces former silver inserts, giving a more refined and premium look externally.
- Across variant packs, more premium features are being made available in lower trims—for instance, enhancements that raise the value proposition of the entry-level and mid-variants.
Mechanics & Powertrain
- Importantly, no major changes have been made to the powertrain. The Curvv continues with its existing 1.2 litre turbo-petrol and 1.5 litre diesel engine options, paired with 6-speed manual or 6/7-speed DCT automatic transmissions.
- On the electric side, the Curvv EV continues with the established battery and motor specifications—no updates to the EV powertrain have been confirmed so far.
Pricing
- For context, the updated Curvv ICE model begins at around ₹ 14.55 lakh (ex-showroom), while the EV version has a starting price near ₹ 18.49 lakh.
- Notably, discounts and festive offers are also being offered—one report mentions up to ₹ 1.30 lakh off on the Curvv.
Why It Matters
- The Curvv competes in the increasingly crowded mid-size SUV segment in India (where rivals like the Hyundai Creta, Kia Seltos, and others dominate). With this update, Tata aims to sharpen the model’s appeal by emphasising perceived cabin premium-ness rather than big mechanical leaps.
- Upgrading comfort and convenience—especially in lower-priced variants—can widen the target audience. Features like sunshades, light interior themes, and refined finishes are often differentiators in the purchase decision.
- Retaining the same mechanics but improving perceived value is an economical way for Tata Motors to refresh the model without the full cost of a major platform or powertrain overhaul.
Potential Weaknesses & Considerations
- Since the engines and transmissions stay unchanged, buyers seeking performance upgrades or new power units won’t find them here—it’s a refresh, not a full redesign.
- The lighter interior colour scheme may appeal broadly, but in Indian conditions (dust, heat, UV), lighter upholstery may show wear or dirt more easily than darker tones—buyers may want to check material durability.
- Given strong competition with frequent updates from rivals, the Curvv will still need to push hard on pricing, features, and network service to hold ground.
Summary
The updated Tata Curvv offers meaningful interior and comfort upgrades—new lighter cabin theme, broader availability of premium features such as rear sun-shades, and exterior polish via a gloss-black grille—while retaining its existing powertrain lineup.
With a price starting near ₹14.55 lakh (ICE) and ₹18.49 lakh (EV) and improved value proposition in lower variants, Tata Motors is aiming to expand the Curvv’s appeal and boost its sales momentum in a competitive segment. If you’re considering a stylish SUV-coupé with lots of features and decent value, this refreshed Curvv is worth a closer look.